Program Description:
In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message.  Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.

In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion.  A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify ‘every’ important factor at a generic level. However, many are common to all marketing strategies.

Please join Central Illinois American College of Healthcare Executives and  Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth,  Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion. This event will include an opportunity for Q&A.

1.5 ACHE Qualified Education Credits

Register here.