WHA Launches Redesigned Website and Rebrand

Posted on by editorwisconsin

Advocate.  Advance.  Lead. 

It’s what we do for our member hospitals and health systems so they can provide high-quality, affordable, accessible health care for Wisconsin families and communities.

WHA is known for its superior government relations results and impactful bipartisan advocacy on behalf of its members, and we have updated and launched a rebrand of our logo this morning to make our mission abundantly clear.  While our overall look will remain consistent to capitalize on WHA’s reputation, we have updated our tag line from “A Valued Voice” to “Advocate. Advance. Lead.” This more clearly reflects WHA’s growth and strong advocacy leadership in Wisconsin and Washington, D.C.

As part of WHA’s rebrand, we have also redesigned our website at www.wha.org.  We strive to make WHA the premier source of information on Wisconsin health policy and legislative activity, and our new site will support WHA’s vision and advocacy efforts.

WHA organized the site based upon what you want and need – we used what you search for on our site and made that information prominent to give you a better customer experience.  We value your time and have provided materials and data right at your fingertips.

We have:

  • Improved website navigation and layout to make it easier to find key information
  • Enhanced your customer experience by providing focused topic areas on the site for easy access to data and materials – as well as key issues on the top of each major webpage
  • Included a rotator on the homepage to feature key messages / issues
  • Featured Health Care Topics A-Z in the top navigation
  • More prominently featured WHA products such as the WHA Information Center, PricePoint, CheckPoint and the WHA Quality Center so you can get to those resources quickly

Please feel free to send your feedback and comments regarding the new website to Stephanie Marquis, Vice President of Communications.

We are proud to serve our members, and we know this refreshed look more accurately reflects where WHA is going on your behalf now and in the future.

Eric Borgerding
WHA President and CEO