Madison, WI — The statewide coalition to combat the spread of COVID-19 is encouraging Wisconsin residents to keep it up on COVID as statewide positivity and hospitalization rates show an encouraging downward trend. As vaccinations begin to be distributed in the state, the leaders of the “Stop the COVID Spread!” coalition are urging Wisconsinites to remain vigilant in practicing safe behaviors to ensure we continue to curtail the spread of the virus.

The efforts of the “Stop the COVID Spread!” coalition to-date have resulted in significant amplification of public health messaging focused on curbing the spread of COVID-19. Since its launch in October, the coalition has produced six public education announcements encouraging safe behaviors. These spots have achieved an estimated audience reach of well over 30 million on statewide television and radio. On digital platforms, coalition ads have generated over 16 million ad impressions and reached more than six million devices across the state.

“We are encouraged by a recent reduction in cases and hospitalizations, which show that safe practices are making a difference in Wisconsin,” said Wisconsin Hospital Association President and CEO Eric Borgerding. “On behalf of the coalition, we say, “Thank you!” to the people of Wisconsin for taking the necessary precautions to curb the spread of COVID. But we cannot stop now. Over the next several months as vaccines are made available to the general public, we need to keep our guard up and continue to wash hands, wear masks and maintain social distance.

Since its launch in October, the “Stop the COVID Spread!” coalition has advanced an aggressive campaign encouraging the use of crucial safety measures to help reduce the spread of COVID-19. Coalition messaging has included public education announcements featuring a wide range of Wisconsin voices, including frontline health care workers from health systems throughout Wisconsin, members of the Green Bay Packers, Wisconsin Assembly Speaker Robin Vos, Congressman Mark Pocan, and UW System President Tommy Thompson.

“Wisconsinites have come together to fight the common enemy of COVID and get our state heading in the right direction,” said Wisconsin Counties Association Executive Director Mark D. O’Connell. “Vaccines are coming, but we can’t stop now. The next few months will be critical and we encourage everyone to do their part to slow the numbers even more.”

The “Stop the COVID Spread!” coalition currently includes more than 125 of Wisconsin’s leading health care, business, and advocacy organizations. Notable coalition members include the Milwaukee Brewers, Milwaukee Bucks, Green Bay Packers, and representatives of local governments, chambers of commerce, and visitors bureaus from every corner of the state. The organizations have joined together with a shared goal of furthering public education about the seriousness of the COVID-19 pandemic in Wisconsin and the critical need for preventative measures.

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For more information about the Stop the Spread coalition and the importance of safe behaviors for both public and state economic health, visit www.wha.org/stopthecovidspread